Every Door Direct Mail (EDDM)

EDDM is indeed Every Door Direct Mail, a USPS service for sending mail to all households in a chosen area (carrier route) without addressing the mail piece.

EDDM is a robust tool for local businesses seeking to enhance their marketing reach without the complexities of traditional direct mail. By following the outlined steps—selecting target areas, designing compliant flats, preparing mailings, and leveraging USPS delivery—businesses can effectively connect with their community.

EDDM can be an effective method for your direct mail marketing however, it is really geared more towards restaurants, dry cleaners, or other mom & pop type retail establishments. When you are looking to hit more than just a couple of carrier routes, DMR recommends using an occupant list. When you address your mail piece using an occupant list, each mail piece will have the delivery address and IMB barcode printed directly on your mailer. You are still getting saturated standard mail postage, but you now have a more personalized mail piece that is addressed to the recipient.

Contact DMR today—we’re here to assist you in selecting the optimal solution for your direct mail marketing needs.