Variable data printing is a digital printing technology that allows for the personalization of every printed piece in a single print run. Names, messages, images and logos can be changed from one printed piece to the next without delaying the printing process. With variable data printing, nearly every aspect of a printed piece can be tailored to address the unique needs and preferences required for your direct mail project. DMR is able to variable print full color two sided postcards with variable addresses, text and pictures on both sides of the card.